With ALTA we embarked on a comprehensive brand development journey to bring Thembisile Mashinini's vision to life. Our collaboration began with conceptualizing a logo that embodies the essence of African heritage and the purity of natural ingredients. The result is a sleek, bold, and minimalistic design that reflects the brand's commitment to quality and sustainability. Building upon this foundation, we crafted cohesive branding and corporate identity (CI) guidelines to ensure consistency across all platforms. These guidelines encompass typography, color palettes, and imagery that resonate with Alta's ethos. Our team also designed an informative and visually appealing booklet that narrates Alta's story, showcases its product line, and highlights the benefits of African-sourced ingredients. To extend Alta's presence in the digital realm, we developed engaging social media design strategies. These include templates and content ideas that align with the brand's aesthetic, fostering a strong connection with the audience. Through our expertise and dedication, we've successfully translated the founder's passion into a vibrant brand identity that celebrates African beauty and nature.